On Product Uncertainty in Online Markets: Theory and Evidence

نویسندگان

  • Angelika Dimoka
  • Yili Hong
  • Paul A. Pavlou
چکیده

eBay Motors is the largest automotive site on the Internet with an annual revenue of more than $21 billion for 2009 and a sell-through rate of about 20 percent. eBay Motors lists over 100,000 cars for sale, and gets over 1 million visits from buyers each month. The listing fee for a car is $40, which allows the seller to list a car using software tools available from eBay Motors. Figure A1 shows are the basic components of a typical used car listing on eBay Motors.

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عنوان ژورنال:
  • MIS Quarterly

دوره 36  شماره 

صفحات  -

تاریخ انتشار 2012